Internet marketing programs are rapidly becoming the most popular form of online advertising. We call it advertising because the listings require you to bid for your position (ranking). Take a look at an ad presented as a result of a Google search on the phrase “baby blanket” The PPC ads are located at the top and on the right as indicated. You only pay for the ad when someone clicks on it and is taken to your website. It is then important to have a well designed website so when that prospective customer/client comes to your website; they are compelled to take the action (e.g., call, purchase, register, etc.) you wish them to take.
This type of promotion is far more economical and effective than traditional advertising. With traditional advertising, you pay just to be viewed by a particular audience regardless of whether anyone acts on that ad. Additionally, with PPC, the ad’s relevancy is very high as it relates specifically to the key word or phrase used in the search engine. Using the example above, the user searched on “Baby Blankets” and the PPC ads present baby blanket related products.
Q360 specializes in developing and managing pay-per-click campaigns to ensure that you get the most for your advertising spend by delivering targeted traffic to your website. For e-Commerce sites, PPC is a necessity in maximizing your online sales. As mentioned above, with PPC programs, you only pay for the listing when someone clicks on it, so having targeted listings with compelling copy helps drive increased sales through your website. The cost of the “click-through” is based on the bid price for that particular ad, which is driven by the competition surrounding that key word or phrase. We make sure your listing is at the lowest possible price, saving you hundreds of dollars a year.
Q360 focuses its PPC services on the top two providers that cover over 90% of the market:
Yahoo! Search Marketing powers Yahoo!, AltaVista, AllTheWeb, MSN, CNN.com, InfoSpace, DogPile and MetaCrawler
Google Adwords powers Google, AOL Search, AskJeves, Teoma, and Netscape
Leveraging the power of search engines to get your ad in front of targeted customers is the fastest way to achieve immediate business results from your website.
Call Q360 now to see how we can grow your businesses without costing you the earth - tel: 02071 936 100 |